Just another random magnet, a keychain that will go in the drawer with the others, a postcard that didn't even convince you in the store, or a t-shirt that you'll only wear to sleep?

Accumulating useless objects is pointless. You can travel and take away more than just a pretty memory.

In a world where the norm is to go with the flow,
Sometimes, originality lies in breaking away from the established norms.

We champion originality, honesty, experience, authenticity, and creation.
We uphold the right to be surrounded by beautiful things.
Our mission is to preserve the right to beauty as a basic need.
We advocate for the need to connect with other places and other people, to learn about and recognize new cultures.

We celebrate beauty.
We advocate for the right to art.
We defend the supremacy of aesthetics.
We fiercely protect memories.
We propose a new way of thinking about and remembering the journey.

REMEMBER: From the Latin re-cordis, it means to pass through the heart again.