This image is part of the emotional, cultural, and everyday landscape, but it doesn't stop there. From Objeto Original, the Inmaculada Conception is viewed with solemnity, from the present, as a symbol that transcends the religious to become an icon and a shared image, recognizable anywhere in the world.

We began with stationery as our first medium: lightweight, accessible pieces, designed to be shared, given as gifts, and traveled. This marked the start of a journey that will continue to expand into textiles and other formats. Because this Inmaculada Conception belongs to no single place or time: it is Seville and it is the world, it is origin and it is expansion. An icon of Murillo and of universal Baroque painting, reinterpreted to continue accompanying us, here and everywhere.